The circumstances and message aren't what's intriguing -- it's that a body (the government) can send a message to each and every citizen in the region that he or she will immediately view. No need for emergency broadcast messages on local TV and radio stations. No need for Amber Alert signs on the highway. The Gov't can just contact everyone directly on their cell phones. Wild. I don't know if it's an exciting prospect for the future or yet another step towards 20 minutes into the future.
Okay, now, I really am going to sleep. 8)